Strategy. Media. Creativity. Growth. One partner for every channel your audience lives in, from prime-time TV and OOH to creators, cricket grounds and AI search.
Your brand doesn’t live in one channel. Neither should your marketing.
We plan every touchpoint as one programme, with one audience, one message and one measurement plan. Media, digital, partnerships and experiences are bought and built by the same team, so nothing leaks at the hand-offs.
TV
CTV / OTT
OOH
Print
Radio
Search & AEO
Social
Creators
Stadium
CAM 2 · CITY FEED
CH 03 / Capabilities
Six channels. One mix.
Every brief is a media mix. Push a fader to bring a discipline up in the mix.
Channel 1 / 6● Live
Media planning & buying
Where, when and how often your brand appears, bought at the right rate with added value negotiated in.
Six disciplines, one team, measured against one business objective.
CAM 1 · MATCH DAY
CH 04 / Sports & Entertainment
Where India watches, your brand shows up.
01TATA IPLProperty · Cricket
02ISLProperty · Football
03Pro KabaddiProperty · Kabaddi
04Star SportsMedia network · Broadcast
05Sony Sports NetworkMedia network · Broadcast
06Sony LIVMedia network · OTT
07JioHotstarMedia network · OTT
08Samsung AdsMedia network · Connected TV
09Unite8 SportsMedia network · Broadcast
10FanCodeMedia network · Streaming
CH 05 / How we think about modern marketing
Off the wire.
Five dated, sourced signals that shape how we plan media, digital, partnerships and experiences.
Magnivox wireFeb 2025
₹1,64,137 crIndian ad spend, 2025 forecast
GroupM forecast Indian advertising expenditure at ₹1,64,137 crore for 2025, with digital expected to hold about 60% and television 26%. So media planning starts with one integrated screen strategy, not a channel-by-channel split.
Calendar-2025 forecast. Our media planning article cites a different measure, ₹1.11 lakh crore for FY2025 (ET BrandEquity–Ipsos), a fiscal-year estimate using a different methodology.
Magnivox wire2024
886MActive internet users in India, 2024
India had 886 million active internet users in 2024, according to IAMAI and Kantar, and 55% of them live in rural India. Campaigns that speak only to metro audiences leave most of the market unaddressed.
Google reported that AI Overviews had passed 2 billion monthly users by July 2025. Brands now need to be citable by answer engines, not only rankable in a list of links. That is why AEO and GEO are part of every search plan we write.
In Nielsen’s 2022 Global Sports Marketing Report, 81% of consumers said they completely or somewhat trust brand sponsorships of sports events, and the sponsorships analysed lifted purchase intent by 10% on average. The return comes from activation, not from the logo alone.
₹3,375 crIndia’s influencer marketing industry by 2026
EY and Big Bang Social estimated India’s influencer marketing industry at ₹2,344 crore in 2024, growing to ₹3,375 crore by 2026. Whether that spend converts depends on choosing creators for audience fit, not follower count.
EY & Big Bang Social estimate. Our influencer article cites WPP Media & Kantar’s separate estimate of ₹3,600 crore for 2024; the two use different methodologies.
CH 06 / How we work
One rhythm. Every engagement.
Every brief runs through the same five stages, with data and audience intelligence behind each one.
01
Understand
Business, category, audience and challenge.
02
Strategise
Identify the opportunity and define the growth strategy.
03
Create
Develop ideas, campaigns, partnerships and experiences.
04
Activate
Deploy across media, digital, creators, partnerships and experiences.
05
Measure
Analyse performance, learn and optimise.
Tracked on reach · engagement · conversions · brand lift · media efficiency. Not vanity metrics.
CH 07 / Why Magnivox
Five rules we broadcast by.
Think bigger
A campaign is a means. We start from the business number it has to move.
Connect everything
Strategy, media, digital, partnerships and experiences work better when they work together.
Move faster
Strategic thinking with entrepreneurial execution.
Measure what matters
Brand lift, conversions and cost per outcome count for more than likes and impressions.
Build for growth
Every recommendation should make the brand stronger and the business bigger.
Who we work with
Four kinds of partner.
Cam ASelected Brands02 on air
KOREBrand
Direct partnerships with marketing and leadership teams who want one accountable growth partner.
Cam BSelected Agencies02 on air
PivotRootsAgency · Digital
White-label media, sponsorship and activation depth for creative and digital agencies.
Cam CSelected Media Networks07 on air
Star SportsMedia network · Broadcast
Broadcast, digital, OOH and print networks we plan, negotiate and co-create with.
Cam DSelected Sports & Entertainment Properties03 on air
TATA IPLProperty · Cricket
Leagues, teams, talent and IP owners building the next wave of brand platforms.
All names and logos are trademarks of their respective owners, shown to identify brands and organisations Magnivox has worked with. Their use does not imply endorsement.
CH 08 / Selected experience
Our best work is under NDA.
Client confidentiality keeps our case studies off the public web. Verified brands and agencies can get the full credentials deck, with vertical-specific work and results walkthroughs.
Magnivox Media Solutions LLP is a New Delhi-based 360° marketing and media company serving brands, agencies and media partners across India. It provides media planning and buying, digital marketing, brand strategy and consulting, sponsorships and partnerships, influencer marketing, and event marketing and activation. Every capability connects back to a single point: the client’s business objective.
What does 360° marketing mean?
A 360° approach plans every consumer touchpoint as one programme, with one objective, one audience, one message and one measurement plan, instead of separate campaigns run by separate teams.
How does Magnivox connect media, digital and brand strategy?
Strategy defines the opportunity and the audience. Media and digital deliver reach and response where attention is available. Partnerships, creators and experiences add cultural relevance and content. Measurement closes the loop, so every channel is optimised against the same outcome.
Who does Magnivox work with?
Brands and their marketing and leadership teams; creative and digital agencies that need media, sponsorship and activation depth; and media owners, leagues, teams, talent and IP owners building brand platforms.
Where does Magnivox operate?
Magnivox is headquartered in New Delhi and serves brands across India. International work is undertaken with partners on a project basis where relevant to a client’s objectives.
Can we see case studies?
Some client work is covered by confidentiality agreements, so detailed credentials and results are shared through verified enquiries. Ask for the credentials deck and we’ll send it.
CH 11 / Start a conversation
On air
Your brand. Our airtime.
Emailhello@magnivox.in
Phone+91 72786 69786
New Delhi--:-- IST · reply within one business day
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