Media Planning & Buying.
Most media plans are built channel by channel and then bought by someone else. We plan and buy television, digital, OOH and print as one schedule, starting from the audience and the business target, then negotiate the rates and added value that make the budget go further.
Media is usually the single largest line in a marketing budget.
Small differences in audience definition, channel mix, negotiation and optimisation compound into large differences in reach and cost efficiency. Disconnected planning and buying leaks value at every hand-off.
We plan and buy as one team, starting from the business objective rather than the channel. Audience strategy defines who matters; channel strategy defines where they can be reached efficiently; negotiation and partnerships extract value; live optimisation moves money to what is working.
Patched in and live.
- TV
- Digital
- OOH
- Media Negotiation
- Media Partnerships
- Audience Strategy
- Campaign Optimisation
From noise to signal.
InterferenceReach targets that keep rising while budgets stay flat
Clear signalObjective-led plans that set reach and frequency against business targets
InterferenceFragmented audiences across TV, connected TV, digital and OOH
Clear signalCross-channel audience strategy built on measurement, not habit
InterferenceLimited visibility into what negotiated rates should look like
Clear signalNegotiation and partnership structures that secure value and added inventory
InterferenceCampaigns reported on delivery, not on business outcomes
Clear signalOptimisation and reporting tied to conversions, brand lift and efficiency
The tapes are under NDA.
Case studies are shared under client confidentiality. Verified brands and agencies can get the credentials deck, including media planning & buying work and results walkthroughs.
Request credentialsFurther reading: Why media planning needs to become more integrated · Where we have worked
Asked and answered.
What does Magnivox's media planning and buying service include?
Audience and channel strategy, reach and frequency planning against a business target, buying across TV, digital, OOH and print, rate and added-value negotiation, media partnerships and in-flight optimisation. Planning and buying sit with one team, so the plan that is approved is the plan that is bought, and reporting covers conversions, brand lift and efficiency as well as delivery.
How does Magnivox measure a media campaign?
Against the objective agreed at the start, not delivery alone. Depending on the brief, that means reach and frequency against the target audience, cost efficiency against negotiated rates, brand lift, and response measures such as site visits, enquiries or sales. Budget moves between channels while the campaign is live when the data shows a better return.
What is media planning and buying?
Media planning is the process of deciding which channels, placements, timings and frequencies will reach a defined audience most effectively for a given objective and budget. Media buying is the negotiation and purchase of that inventory. Done together, they ensure a brand's budget is spent where attention is available and outcomes can be measured.
How does media buying work in India?
In India, media is bought across television (national and regional channels), digital platforms, out-of-home networks, print titles and radio, usually through agencies that aggregate demand and negotiate rates, value additions and sponsorship packages. Buying is shaped by regional language markets, festive and sporting seasons, and the mix of measured (BARC, digital analytics) and negotiated inventory.
How should brands allocate media budgets?
Start from the business objective and the audience, then allocate to channels by their ability to deliver reach, attention and measurable response for that audience. A common approach combines a core reach layer (TV, digital video, OOH) with a performance layer (search, social, programmatic), reviewed monthly against outcome data rather than fixed percentages.
