Sponsorships & Partnerships.
A logo on a jersey is where a sponsorship starts, not what it delivers. We help brands choose sports and entertainment properties their audience cares about, negotiate rights they can activate, and plan the media, content and on-ground programme that turns the association into fame, affinity and sales.
Attention is scarce and expensive.
Sports and entertainment properties gather large, engaged audiences at predictable moments. Handled well, a partnership delivers reach, credibility and content that paid media alone cannot buy; handled poorly, it becomes an expensive logo placement.
We evaluate properties against the brand's audience, objectives and budget before we negotiate. We structure rights that can actually be activated, negotiate commercial terms, then plan the media, content and on-ground programme that makes the association work.
Patched in and live.
- Talent Partnerships
- Celebrity Tie-Ups
- Sports Partnerships
- Entertainment IP
- Event Sponsorship
- Content Partnerships
- Brand Integrations
- Negotiation & Execution
From noise to signal.
InterferenceAttractive properties with unclear commercial return
Clear signalProperty evaluation frameworks matched to audience and objectives
InterferenceRights bought but never fully activated
Clear signalRights packages structured for media, digital and on-ground activation
InterferenceCelebrity and talent deals without a content plan
Clear signalIntegrated talent, content and media plans around each partnership
InterferenceNo agreed way to measure sponsorship performance
Clear signalMeasurement covering exposure, brand lift and business outcomes
The tapes are under NDA.
Case studies are shared under client confidentiality. Verified brands and agencies can get the credentials deck, including sponsorships & partnerships work and results walkthroughs.
Request credentialsFurther reading: How brands should evaluate sports sponsorships in India · Where we have worked
Asked and answered.
What does Magnivox do in a sponsorship deal?
We work for the brand from shortlist to activation: assessing which sports or entertainment properties fit the audience and budget, advising which rights are worth paying for, negotiating commercial terms, and planning the media, content, creator and on-ground activity that makes the association visible. Success measures such as brand lift, recall and sales response are agreed before the deal is signed.
What is sponsorship marketing?
Sponsorship marketing is a commercial partnership in which a brand pays for rights to associate with a property (such as a sports league, team, event, film or creator) and then activates those rights through media, content, hospitality, retail and experiences. Its goal is to borrow the property's audience and emotion to build brand awareness, affinity and sales.
How can brands evaluate sports sponsorship opportunities?
Evaluate the property's audience fit (demographics, geography, passion), reach across broadcast, digital and venue, the rights actually offered (branding, content, talent access, hospitality), the cost against comparable media, and how activatable it is within the brand's budget and timelines. Set measurement criteria before signing, not after.
How do brands measure sponsorship ROI?
Sponsorship ROI is measured by combining exposure metrics (broadcast and digital media value, impressions), brand metrics (awareness, association and consideration lift among exposed audiences) and business metrics (sales, leads, footfall or sign-ups in the activation period versus a baseline). Agreeing the measurement framework and baseline before the season is essential.
