Influencer marketing.
Influencer marketing partners a brand with creators whose audiences trust them, so the brand's message arrives as a recommendation inside content people already choose to watch. It spans strategy, creator selection, briefing, content, paid amplification and performance measurement.
Creators shape what audiences discover, believe and buy, particularly among younger and regional audiences that traditional media reaches less efficiently.
The difference between a creator programme that drives action and one that drives vanity metrics lies in selection, brief and measurement.
We treat creators as media and as partners. Strategy defines the role creators play in the wider plan; identification is data-led, not follower-led; briefs protect authenticity while delivering the brand message; amplification and tracking make the work measurable.
Patched in and live.
- Creator Strategy
- Influencer Identification
- Creator Partnerships
- Campaign Management
- Content Strategy
- Performance Tracking
- Creator Amplification
From noise to signal.
InterferenceCreator choices driven by follower counts rather than fit
Clear signalAudience-first creator identification across tiers, languages and regions
InterferenceContent that audiences recognise as an advert
Clear signalBriefs and content strategy that keep creator authenticity intact
InterferenceNo link between creator activity and sales
Clear signalTracking links, codes and lift studies to connect activity to outcomes
InterferenceRegional and language audiences left unaddressed
Clear signalPaid amplification of the best-performing creator content
The tapes are under NDA.
Case studies are shared under client confidentiality. Verified brands and agencies can get the credentials deck, including influencer marketing work and results walkthroughs.
Request credentialsFurther reading: Influencer marketing: why follower count is no longer enough · Where we have worked
Asked and answered.
How does Magnivox run an influencer campaign?
We start with the role creators play in the wider plan, then shortlist on audience overlap, engagement quality, content style, brand safety and past sponsored performance. Briefs give creators the message and the guardrails, not a script. Content is amplified with paid media where it earns it, and results are tracked through codes, links and brand-lift measures rather than reach alone.
What is influencer marketing?
Influencer marketing is a form of marketing in which brands collaborate with content creators (from celebrities to niche and regional micro-creators) to reach and persuade the creators' audiences through sponsored or co-created content. It works because audiences trust creators' recommendations more than conventional advertising.
How do brands choose the right influencers?
Start with the audience the brand needs to reach, then assess creators on audience overlap, engagement quality, content style, brand safety and past sponsored performance rather than follower counts alone. A mix of tiers — a few large creators for reach and many mid or micro creators for credibility and regional depth — usually outperforms a single big name.
