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MEDIA PLANNING & BUYING
Turn media investment into meaningful reach and business impact.
TVDigitalOOHPrintMedia NegotiationMedia PartnershipsAudience StrategyCampaign Optimisation
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Magnivox Media Solutions — 360° Marketing & Media
Marketing ThatMoves BrandsForward.
Strategy. Media. Creativity. Growth. All Connected.
Magnivox Media Solutions is a 360° marketing and media partner for ambitious brands. We help them build visibility, connect with audiences and drive measurable growth. Our capabilities span media planning and buying, digital marketing, brand strategy and consulting, sponsorships and partnerships, influencer marketing, and event marketing — brought together under one integrated approach. That covers media strategy and negotiations, digital campaigns, brand positioning, creator partnerships and experiential marketing. The result is focused, connected campaigns across the channels that matter. Headquartered in New Delhi, we work with brands, marketing teams and agency partners across India.
Built for brands that want more from their marketing.
360° Capabilities
Multi-Channel Expertise
Data-Led Decisions
Outcome-Focused Thinking
About Magnivox
One partner.
Every meaningful
touchpoint.
Marketing today is no longer about choosing between media, digital, creative, partnerships or experiences.
The strongest brands connect them.
Magnivox brings these capabilities together under one roof. We combine strategic thinking, media expertise, creative problem-solving, partnerships and data. Every programme is designed around one thing:
Growth.
Meet Magnivox Media SolutionsThe Magnivox Ecosystem
Your brand doesn't live in one channel. Neither should your marketing.
Every capability connects back to a single point — your business objective. Select a node to see how it works.
Node 02 / 14
MEDIA
Plan, negotiate and optimise every impression across TV, digital, OOH and print.
What We Do
Everything Your Brand Needs to Grow.
From defining the opportunity to delivering the campaign and measuring the outcome, Magnivox connects the entire marketing journey.
02
DIGITAL MARKETING
Build measurable digital growth across the platforms where consumers spend their time.
Performance MarketingSEOSEMAEOGEOSocial MediaPaid SocialConversion OptimisationAnalytics
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03
BRAND STRATEGY & CONSULTING
Build brands with a clear point of view, differentiated positioning and a roadmap for growth.
Brand PositioningBrand IdentityConsumer InsightsCommunication StrategyGo-To-Market StrategyMarketing StrategyPortfolio Strategy
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04
SPONSORSHIPS & PARTNERSHIPS
Turn cultural moments, entertainment, sports and properties into powerful brand platforms.
Talent PartnershipsCelebrity Tie-UpsSports PartnershipsEntertainment IPEvent SponsorshipContent PartnershipsBrand IntegrationsNegotiation & Execution
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05
INFLUENCER MARKETING
Connect brands with creators who can influence culture, conversation and consumer action.
Creator StrategyInfluencer IdentificationCreator PartnershipsCampaign ManagementContent StrategyPerformance TrackingCreator Amplification
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06
EVENT MARKETING & ACTIVATION
Take brands from screens into real-world experiences that people remember.
On-Ground ActivationsExperiential MarketingBrand ExperiencesEvent StrategyConsumer EngagementRetail ActivationsLaunch EventsEvent Production
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The Magnivox Difference
We don't just connect channels. We connect the opportunity.
01
THINK BIGGER
Look beyond individual campaigns to understand the larger business opportunity.
02
CONNECT EVERYTHING
Strategy, media, digital, partnerships and experiences work better when they work together.
03
MOVE FASTER
Combine strategic thinking with entrepreneurial execution.
04
MEASURE WHAT MATTERS
Focus on meaningful metrics rather than vanity numbers.
05
BUILD FOR GROWTH
Every recommendation should contribute to stronger brands and better business outcomes.
Evidence
How We Think About Modern Marketing.
Evidence-based observations that shape how we plan media, digital, partnerships and experiences. Each figure is dated and linked to its original source.
01 · Media planning
Digital now takes the majority of India's advertising money.
GroupM's This Year Next Year 2025 forecast Indian advertising expenditure at ₹1,64,137 crore for 2025. Digital was expected to hold about 60% of that spend and television 26%. Media planning therefore starts with one integrated screen strategy, not a channel-by-channel split.
Source: GroupM, This Year Next Year India 2025 (February 2025)02 · Digital marketing
Most of India's internet audience is now outside the metros.
India had 886 million active internet users in 2024, according to IAMAI and Kantar. 55% of them live in rural India. Digital campaigns that speak only to metro audiences leave most of the market unaddressed.
Source: IAMAI–Kantar, Internet in India Report 202403 · AI search
Answer engines have become a mainstream discovery channel.
Google reported that AI Overviews had passed 2 billion monthly users by July 2025. Brands now need to be citable by answer engines, not only rankable in a list of links. That is why we treat AEO and GEO as part of every search plan.
Source: Alphabet Q2 2025 earnings, Sundar Pichai (July 2025)04 · Sports sponsorship
Sponsorship works because fans trust it.
In Nielsen's 2022 Global Sports Marketing Report, 81% of consumers said they completely or somewhat trust brand sponsorships of sports events. The sponsorships Nielsen analysed lifted purchase intent by an average of 10%. The return comes from activation, not from the logo alone.
Source: Nielsen, Fans Are Changing the Game (2022)05 · Influencer marketing
Creator budgets are growing faster than most media lines.
EY and Big Bang Social estimated India's influencer marketing industry at ₹2,344 crore in 2024, growing to ₹3,375 crore by 2026. Whether that spend converts depends on selecting creators for audience fit rather than follower count.
Source: EY & Big Bang Social, The State of Influencer Marketing in India (April 2024)How We Work
From Brief to Business Impact.
A five-stage operating rhythm that takes every engagement from understanding to measurable outcome.
01
UNDERSTAND
Business, category, audience and challenge.
02
STRATEGISE
Identify the opportunity and define the growth strategy.
03
CREATE
Develop ideas, campaigns, partnerships and experiences.
04
ACTIVATE
Deploy across media, digital, creators, partnerships and experiences.
05
MEASURE
Analyse performance, learn and optimise.
Selected Work
Ideas That Went Somewhere.
Large, measurable programs across media, digital, sponsorships and experiences — shared the way our clients allow us to share them.
Confidential Portfolio
Our best work is under NDA — for now.
Client confidentiality protocols restrict public case-study display. Full credentials, vertical-specific work and results walkthroughs are available on verified request.
Data & Analytics
Marketing Is Creative. Growth Is Measurable.
We combine data, audience intelligence and performance measurement to understand what is working, where opportunities exist and how marketing investment can work harder.
Campaign Performance Suite
Illustrative dashboard — sample data, not real resultsREACH
0M
ENGAGEMENT
0%
CONVERSIONS
0K
ROAS
0x
BRAND LIFT
+0 pts
MEDIA EFFICIENCY
+0%
Weekly Reach (millions)
Media Allocation
- Digital38%
- TV26%
- Social16%
- OOH10%
- Sponsorship6%
- Events4%
Conversions by Channel (indexed)
Audience Funnel
Impressions
Reach
Engagement
Site Visits
Conversions
Insights
Thinking Beyond the Brief.
Sharp reading of media, culture and consumer behaviour — written for people who make marketing decisions.
Magnivox Intelligence Labs
Publishing soon.
Our editorial desk is preparing its first series of executive briefings across the themes that move modern marketing.
Media IntelligenceConsumer TrendsMarketing StrategySports & EntertainmentDigital & TechnologyBrand Building
Get the executive briefing.
One sharp read on media, culture and growth. No noise.
By subscribing you consent to Magnivox Media Solutions LLP emailing you briefings and related updates. You can withdraw at any time by replying or emailing privacy@magnivox.in. See our Privacy Policy.
Partnerships
Built to Work With Ambition.
Whether we're working directly with a brand, alongside an agency or as part of a larger marketing ecosystem, we bring strategic thinking, commercial understanding and executional depth to every engagement.
BRANDS
Direct partnerships with marketing and leadership teams who want one accountable growth partner.
AGENCY PARTNERS
White-label media, sponsorship and activation depth for creative and digital agencies.
MEDIA PARTNERS
Broadcast, digital, OOH and print networks we plan, negotiate and co-create with.
SPORTS & ENTERTAINMENT PARTNERS
Leagues, teams, talent and IP owners building the next wave of brand platforms.
Answers
Frequently Asked Questions About Magnivox.
Magnivox Media Solutions is a 360° marketing and media partner. We connect strategy, media, digital, partnerships, creators and experiences so every channel works towards the same business objective. Headquartered in New Delhi, we serve brands, marketing teams and agency partners across India.
What is Magnivox Media Solutions?
- Magnivox Media Solutions is an India-based 360° marketing and media partner, operated by Magnivox Media Solutions LLP from New Delhi. It plans and executes marketing across media, digital, brand strategy, sponsorships, creators and live experiences as one connected programme. Everything is measured against a single business objective rather than channel by channel.
What services does Magnivox Media Solutions provide?
- Six connected capabilities. Media planning and buying across TV, digital, OOH and print. Digital marketing including performance, SEO, SEM, AEO, GEO and social. Brand strategy and consulting. Sponsorships and partnerships in sports and entertainment. Influencer and creator marketing. Event marketing and on-ground activation. Each service can be engaged individually or as an integrated programme.
What is a 360° marketing agency?
- A 360° marketing agency plans and executes a brand's marketing across every relevant touchpoint as one programme. That includes strategy, media, digital, partnerships, creators and experiences. The value is a single accountable partner aligning message, audience, budget and measurement, which reduces hand-off losses between specialist agencies.
Does Magnivox provide media planning and buying?
- Yes. Media planning and buying is a core Magnivox capability. We define audience and channel strategy and plan reach and frequency against business targets. We negotiate rates and value additions across television, digital platforms, out-of-home and print. Live campaigns are optimised towards outcomes such as conversions, brand lift and efficiency.
Does Magnivox provide digital marketing services?
- Yes. Magnivox digital marketing covers performance marketing, SEO, search advertising, answer engine optimisation (AEO), generative engine optimisation (GEO), social media and paid social, conversion optimisation and analytics. It is built around measurable growth and the way people now discover brands through search, social and AI assistants.
Can Magnivox help with sports sponsorships?
- Yes. Magnivox evaluates, negotiates and activates sponsorships and partnerships across sports and entertainment. That includes league, team and tournament properties, talent and celebrity tie-ups, entertainment IP and content partnerships. Partnership experience includes properties such as TATA IPL, ISL and Pro Kabaddi, and media partners including JioHotstar, Star Sports, Sony Sports Network and FanCode.
Does Magnivox work with influencers and creators?
- Yes. Magnivox develops creator strategy and identifies suitable influencers using audience data rather than follower counts alone. We manage briefs and campaigns and amplify the strongest creator content with paid media. Performance is tracked so creator activity can be connected to business outcomes.
Does Magnivox provide event and experiential marketing?
- Yes. Magnivox designs and produces on-ground activations, experiential campaigns, brand experiences, launch events and retail activations. Each experience is planned from the objective backwards. Content and amplification are built around it so the live moment reaches far beyond the people who attend.
How does Magnivox approach a marketing brief?
- Every engagement follows a five-stage rhythm. Understand the business objective, audience and market context. Strategise the positioning, channel mix and budget. Create the ideas and assets. Activate across media, digital, partnerships and experiences. Measure against agreed business outcomes and feed the learning back into the next cycle.
Can brands work with Magnivox for multiple marketing services?
- Yes. Magnivox is built for integrated engagements where media, digital, brand strategy, partnerships, creators and experiences are planned and measured together. Brands can also start with a single capability, such as media buying or a sponsorship evaluation, and expand as objectives require.
Have a business challenge?Let's build the answer.
Tell us what you're trying to achieve. We'll bring the strategy, ideas, media and execution to help you get there.
Contact
Let's Talk.
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Response time
Within one business day