Insights
Marketing and media insights.
Question-led thinking for people who make marketing decisions — on media planning in India, sponsorship ROI, digital budgets and the shift from SEO to AEO and GEO.
Editorial plan
Questions our first briefings will answer
- How does media planning work in India?Media Planning & Buying
- What is the difference between media buying and media planning?Media Planning & Buying
- How should brands evaluate sports sponsorships?Sponsorships & Partnerships
- How should brands measure sponsorship ROI?Sponsorships & Partnerships
- How should brands approach sports marketing?Sponsorships & Partnerships
- How much should a brand spend on digital marketing?Digital Marketing
- What is GEO and how is it different from SEO?Digital Marketing
- What is AEO?Digital Marketing
- How is AI changing search behaviour?Digital Marketing
- How do brands choose the right influencers?Influencer Marketing
- What makes an effective brand activation?Event Marketing & Activation
- What is a 360° marketing strategy?Brand Strategy & Consulting
Until the first briefings publish, the direct answers to several of these questions are already available on our service pages — for example what AEO and GEO are and how they differ from SEO, and how brands measure sponsorship ROI.
Insights
Thinking Beyond the Brief.
Sharp reading of media, culture and consumer behaviour — written for people who make marketing decisions.
Magnivox Intelligence Labs
Publishing soon.
Our editorial desk is preparing its first series of executive briefings across the themes that move modern marketing.
Media IntelligenceConsumer TrendsMarketing StrategySports & EntertainmentDigital & TechnologyBrand Building
Get the executive briefing.
One sharp read on media, culture and growth. No noise.